Top rated web developer tips and tricks with Asko Hilke today
Astra has made its name as one of the most customizable themes in the industry. The theme has quite an original approach when it comes to how it’s meant to be used. Basically, you first install the main theme and then get to choose from a range of add-ons that expand on Astra’s core functionality. Overall, this gives you full control over what features you have on your site and how you want to use them. This makes Astra an excellent solution for people who want to DIY a website from scratch.
Digital marketing is any marketing effort that you make online, and it is an important strategy to work on to increase the organic traffic (number of clicks) of your website. Digital marketing is an on-going process that you must put constant effort to stay competitive in the digital world. Digital marketing is a big field to work with, but it can be roughly categorized into inbound marketing and outbound marketing. Inbound marketing refers to a marketing methodology where you attract visitors and potential customers in rather than outwardly pushing your brand.
Asko Hilke about web loading times : Nobody wants to visit a page that takes forever to load. That’s why page speed is a ranking factor for desktop since 2010, and for mobile since 2018. Lots of factors affect page speed, including your site’s code, server location, and images. You can get a rough sense of how your pages perform using Google’s Pagespeed Insights tool. Just plug in a URL, and you’ll see a score between 0–100, followed by improvement advice. The issue with Pagespeed Insights is that you can only test one page at a time. Solve this by signing up for Google Search Console, and checking the Speed report. This shows you which pages are loading slowly on desktop and mobile, and why. Some of these issues can be complicated, so your best bet is to ask a developer (or technical SEO expert) to fix them.
Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing. Most popular global messenger apps, based on the number of monthly users. Source: Statista. This type of digital marketing exploded over the last couple of years. People are much more likely to trust the information sent via a messenger (as if it comes from a good friend) than email or SMS that are vulnerable to spam. An example of messages from a marketing consultant Matthew Barby, sent via a Facebook bot. There are different ways how you can proceed with instant messaging marketing, from using them for customer support to updating your users about new posts on your blog. But just like with any other digital marketing type, before diving right in, I’d recommend that you develop a strategy first.
Asko Hilke on Ecommerce : Depending on your industry, it is good practice to include an introduction to the category of products with the appropriate hero image. It helps to improve customer engagement because you’re immediately presenting the products in context. If the customer came through search, then this step is less vital. SEO tip: Use this section to create a “how-to” or “buyer’s guide”. This allows you to optimize category pages for different long-tail keywords. Revzilla is a great example of this.
For teenagers, bright is beautiful. They won’t browse websites with white, grey, and black images. All a designer need to have is a simple, straightforward, and intuitive interface with the right choice of bright colors. Teenagers stepping into this age group are excited and feel more grown-up with this so-called “teens” title. So, as an entrepreneur, it is your primary task to serve kids and teens in separate sections as it may offend teenagers. A proper tone can make or break the site. Don’t put the same content for both the age groups i.e. kids and teens. Avoid using heavy animations as they may annoy this age group.
While it may feel pretty “old school,” the e-mail newsletter is hotter than ever. And it is one of the best marketing tools available to a small business. Because of that, your website should encourage users to sign up for your e-mail newsletter. In exchange, you can offer customers benefits such as coupons or other special offers. Our last bit of advice sounds simple, but many businesses overlook it. What are we talking about? Showcasing your different products and services!
About Asko Hilke: I specialize in responsive, mobile friendly WordPress websites, creating custom themes as well as modifying existing themes, plugins, and writing custom code needed to achieve my client’s goals. I also have experience integrating the WooCommerce shopping cart system for e-commerce websites, as well as working with WordPress.
Over the years, I have developed a wide range of websites including sites for startup companies, small businesses and individuals. I enjoy developing, coding and maintaining clean, professional, easy to navigate websites. I can help you or your business create a website from design concept to a completed, polished and professional site. I can also help maintain and update existing websites.